Q: Why is online marketing important for nonprofits? Online marketing is a perfect way for nonprofits to connect with consumers who are doing research about which charitable causes to support. With Google Grants (http://www.google.com/grants/), many nonprofits can place free ads on Google’s search results pages and find new donors or spread the word about their cause. Because AdWords is a cost-per-click (CPC) advertising system, it removes a lot of the potential budget risks... you only pay when we deliver a click and send someone to your website where you’ll have a chance to convert them into a member or supporter.
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